Endemica
Social background:
The grief and loss of control over one's own life is spreading endemically. Every day we face the drastic restrictions to combat the Covid19 pandemic. At the same time, the big multinationals are pushing for smart cities and artificial intelligence. The World Economic Forum sees itself as a mouthpiece for BigTech and openly propagates transhumanism, the science fiction scenario of the fusion of humans and artificial intelligence. Ordinary mortals find themselves at the mercy of these developments and ask themselves, what are now modern human rights?
Visual language:
Inspired by Jan Saudek and Nobuyoshi Araki, this neo-expressionist figurative art project aimed to condense symbols and visual metaphors. The well-known Italian performer Francesca Pellegrini, alias Stella di Plastica, was engaged as a model. She worked with lots of very important and famous italian artists and bands, such as Måneskin and Litfiba.
The image, which is intended to be iconic, tend to be taken from below.
THE photo presents a source of light, a reflection in the photoshop lens, like a video, as if they were actually still frames of moving images. The reflection is placed above the head of the human figure, a metaphor for the psychic dimension as well as the search for hope and positive solutions.
The colour palette (skin, analogous scheme), costumes and post-production were carefully coordinated. So the entire post-production process was conceived and carried out with a view to reinforcing the idea of the project, thus to create a mood and look of the image that moves away from strict realism in favour of a more dreamlike impact and to evoke figurative art par excellence, plastic art.
Fabian von Unwerth, Switzerland, Lugano
